Pushkar is a sacred town for the Hindus, situated 11 kms. to the north-west of Ajmer. About 400 temples and shrines are located at Pushkar around its holy lake, which finds a mention in the Padma Purana. Legend has it that Lord Brahma in search for a spot to hold his 'yagna' (religious ritual), dropped the lotus from his hand, the three spots touched by this flower were turned into lakes. These are today known as the 'Jyeshtha Pushkar' (main Pushkar), the 'Madhyam Pushkar' (medium Pushkar) and the 'Kanishtha Pushkar' (little Pushkar). A temple dedicated to Lord Brahma is located at Pushkar; the other important temples are those of Gayatri, Savitri, Shiv and Badri Narayan.

RELIGIOUS IMPORTANCE
The Pushkar Lake is surrounded by 52 flights of steps, called 'ghats', many having special legendary importance. Lord Vishnu is said to have appeared at the Varah Ghat in the form of a boar. Brahma took a bath here and performed Yajna at the Brahma Ghat, accompanied by Vishnu and Mahadev. Guru Govind Singh chose this site for reciting the sacred Guru Granth Sahib. The ashes of Mahatma Gandhi were immersed at the Gandhi Ghat, which was previously called Gau Ghat.

DURATION
There is a steady flow of pilgrims throughout the year to Pushkar, which is among the five principal places of Hindu pilgrimage. It is, however transformed into a bustling fair-ground in the month of Kartik (October-November) when the annual Pushkar Fair and a cattle fair are held simultaneously. The fair starts from Kartik Shukla Ekadashi and goes on for 12 days, till Kartik Purnima. Both the religious fair and the cattle fair are now internationally renowned tourist attractions. A small fair is held in the month of Baisakh, which is primarily a local event.

THE HOLY DIPS ( SNAN )
People consider the water of the Pushkar Lake to be very sacred and the ritual of taking dips in the holy water is believed to bestow salvation. The holy dip is most auspicious on Kartik Poornima. Even before sunrise, people descend the ghats, aided by the 'pandas' (Brahmin priests) to take the sacred bath. Offerings of coconut, flowers, and cash are made to the lake and the priests.

VISITING THE TEMPLE
After bathing at the lake, people proceed to pay homage to the creator of the Universe, Lord Brahma, at the Brahma Temple.

PARIKRAMA
Most pilgrims perform the oblations at the Jyeshtha Pushkar while some opt to visit all the three Pushkar and this is called the Panch-Kosi-Parikrama. Many pilgrims visit all the shrines at Pushkar in seven days and this is called the Chaubis-Kosi-Parikrama.

FLOATING LAMPS ( DEEP DAN )
It is customary to float lighted earthen lamps after placing them on 'pattals' (plates made of leaves) on the waters of the lake. This creates a spectacular view in the evening when the sacred lake takes on a mystical tint sprinkled with twinkling spots of light. 'Aarti' is offered at the lake in the morning and evening.

CATTLE FAIR

In conjunction with the religious fair, a cattle fair is also organised in the month of Kartik at Pushkar Cattle-breeders bring a large number of cattle of various popular breeds such as Nagauri, Haryanvi, Mewati, Kankrej etc. to the fair to be sold to the rural folk who appreciate well-bred animals. The cattle are decorated by their owners during Pushkar fair and also participate in the races and are paraded on the sand dunes.

PUSHKAR FAIR
The ancient town of Pushkar is transformed into a spectacular fair ground in the month of Kartik. The fair attracts a great number of tourists from far and wide. The fair-grounds reverberate with festivity, as rows of make shift stalls display a bewildering array of items that compete with each other for the visitors' attention. But the highlight of Pushkar fair is the trading in camels. Camels are bought, sold, decked up and paraded on the sand dunes, presenting a picturesque sight. The camel, horse and donkey races are events that draw huge attendance. Body tattooing is yet Horse race. Pushkar another favorite activity that attracts a large number of enthusiasts.

The Pushkar fair brings together a large number of villagers from different parts of the state. Some come here to sell. Some come here to buy. Some come here on a pilgrimage. Still others come here just to enjoy the festivities. The days are filled with fun and activity. The evenings are filled with music and dance. Come dusk, and the rich strains of haunting music are carried across the desert sands as the merrymaking continues deep into the night. The profusion of colours that run riot in the desert sands, the glee and the contagious enthusiasm of the village folk are a unique experience for every visitor.